Monday, June 29, 2009

Combining Collective Intelligence

I just stumbled across an interesting website created by IDEO called Patterns. For those few who don't know, IDEO is widely known as a permier design and innovation company, thanks in large part to articles in BusinessWeek (2004), Harvard Business Review, and a 60 Minutes segment, now available on YouTube.

IDEO has an interesting premise for their Patterns site:

"PATTERNS are how we capture and share some of the common insights we see bubbling up across projects, as well as out and about in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO’s collective intelligence to do better work for our clients—even faster."

Their current issue/topic, titled Designing for Life's Changes, has good succinct stories about change, and a plain-English 5 step action framework. This along with their past

I wonder what process they use to identify, discuss, decide and capture the insights and stories that they expose on their site - it could be very useful in other settings when the importance of understanding overall trends and patterns is made extremely difficult by busy schedules and siloed work.

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